Pledis Entertainment was recognized at the prestigious German Design Award, acknowledging the innovation and quality of its brand identity.
According to the list of winners recently published by the German Design Award 2026 (GDA), Pledis Entertainment was selected as a “Winner” in the CI (Corporate Identity) category for Excellent Communication Design.
The GDA, organized by the German Design Council since 1953, is considered one of the “three major global design awards” due to its long tradition and high prestige. The jury praised Pledis Entertainment’s CI, stating that “the core message and visual language conveying the rhythm of the artists’ performance are impressive” and that “the combination of typography, colors, and modules creates a coherent and memorable identity.”
Pledis Entertainment’s CI visualizes the slogan “Performance becomes Pulse.” The combination of the curved typography of “Ple” and the straight, rigid line of “dis” symbolizes the rhythm and vitality unique to Pledis Entertainment, reflecting the company’s desire to make the world vibrate with differentiated content by developing artists with diverse personalities.
Pledis Entertainment stated:
“It is meaningful that our CI, embodying our philosophy, is recognized on the global stage. As a K-pop label creating rhythms that represent the spirit of the times, we will continue to value popular culture and support the growth of our artists through our creative vision.”
Journalist: Shawn
Translator: Shawn
Source: Pledis Entertainment
