iONE!
A return full of energy and resilience.
The group iONE!, a new Q-pop sensation from Kazakhstan formed after a musical survival show last year, reveals today its latest music video “Moveback”, a work that celebrates embracing challenges and inner strength. This release is particularly anticipated following its debut with “Double bubble tea”, which marked its arrival on the local and international music scene.
In “Moveback”, iONE! delivers a powerful and inspiring message: to accept trials as a step toward growth rather than as an end in itself. The track combines a rhythmic pulse with lyrics about endurance and self-overcoming, creating a captivating dynamic that resonates with audiences beyond Kazakhstan’s borders. This theme, amplified in the video, demonstrates the artistic maturity that continues to define the group since its first steps.
Composed of seven members, AERIS, NARIN, QARU, KAYA, RUNA, SYRENE, and IDO, iONE! blends diverse talents and cohesion, whether in rap, singing, or stage performance. Their presence on social platforms and the release of this new MV reinforce the impact of Kazakh Q-pop in an increasingly diverse musical landscape, where Central Asian artists are gaining growing recognition.
With “Moveback”, iONE! does not just return: they assert their artistic identity and their ambition to transform adversity into creative energy, a message that resonates with both local fans and international listeners.
A new momentum that resonates far beyond borders.
Journalist: Shawn
Translator: Shawn
Source: YouTube iONE!
