ATEEZ - COACHELLA
KPOP groups ATEEZ and LE SSERAFIM will appear at the largest American music festival “Coachella”

Enter the world stage as a representative K-pop artist, ATEEZ is the first K-pop boy group to participate
On January 17, KQ Entertainment announced: “ATEEZ will be present on stage at the “Coachella Valley Music and Arts Festival” to be held in the Coachella Valley, a desert area in Indio, California, United States. , from April 12 to 21.”
The Coachella Valley Music and Arts Festival began in 1999 and is the largest music festival in the world, proud of its tradition and authority. It attracts more than 200,000 spectators each year and is nicknamed the “dream stage” by many musicians. A special meaning for all those who perform there.

And this year among the artists there is auara, ATEEZ who became the first K-pop boy group to perform on the Coachella stage, thus touting their status as “best K-pop artist”. They will notably stand alongside famous artists such as American singer-songwriter Lana Del Rey, American rapper and producer Tyler, the Creator and American rapper Doja Cat.

There will also be the group LE SSERAFIM who in its first year and a half since its debut was invited to Coachella, becoming the Korean artist with the shortest period before performing solo at the festival. LE SSERAFIM is also the second K-pop girl group to be part of the official Coachella lineup, after Blackpink. It is the first fourth-generation girl group to do so.
LE SSERAFIM is particularly attracting the attention of local music fans as it will debut at the American music festival Coachella. It’s very unusual for such a young foreign act to be called up right under the headlining Coachella lineup. In general, the order of programming involves the stage scale and performance time, which can realize the high status of LE SSERAFIM. They are expected to heat up “Coachella” with a dazzling performance, worthy of its reputation as “the strongest girl group performance.”
As for ATEEZ, it too is positioned high in the lineup, the group, before coaechella, will hold its 2024 world tour “TOWARDS THE LIGHT: WILL TO POWER” at Jamsil Indoor Stadium in Seoul on January 27 and 28.
Journaliste : Shawn
Source : Coachella SNS