ATEEZ
On March 22, ATEEZ shared two new collaboration announcements on its official SNS.
On March 22, two brands, one South Korean and one Japanese, announced that ATEEZ will be their 2024 ambassador, showing the group’s international popularity.
The first announcement was from the Japanese sunscreen brand Roto Pharmaceutical. Thus, in addition to NACIFIC, a South Korean cosmetics and skincare brand, ATEEZ will embody the image of the famous “UV Positive Revolution” collection through numerous television advertisements which will be broadcast locally. In addition, the online advertising uses the latest Japanese song, “NOT OKAY”, increasing the popularity of ATEEZ in Japan.
A popularity that no longer needs to be proven after the success of the latest Japanese single. Indeed, “NOT OKAY”, released on February 28, sold around 180,000 copies on the first day of its release, which is eight times higher than the record held by the second Japanese single “LIMITLESS”, released in March 2023.
Additionally, “NOT OKAY” ranked first on the Japanese Oricon Daily Singles Chart, Tower Records Daily Sales Chart, Rakuten Music Real-Time Chart, and Recochoku Daily Album Chart. The single also ranked second on the Oricon Weekly Singles Chart and the Billboard Japan Top Single Sales Chart.
The second announcement was made by the South Korean coffee chain cafe bombom. The brand announced it had chosen ATEEZ to become its exclusive ambassador due to its great popularity around the world. A representative of the brand said: “We think the individuality and positive energy of ATEEZ members match our brand concept and hope to further strengthen our position globally“. For this occasion, cafe bombom launched three news drinks as well as a new dessert and also announced the preparation of surprising events including products related to ATEEZ.
Finally, ATEEZ will be present at “KCON HONG KONG 2024” which will be held at AsiaWorld-Expo on March 31.
Journalist: Laura
Translator: Laura
Source: SNS Cafe bombom / Roto Pharmaceutical
