The group ENHYPEN lit up Bangkok, Thailand, in a thousand vibrant colors.
Since May, HYBE has been hosting an interactive fan event throughout Bangkok, in connection with the “ENHYPEN WORLD TOUR ‘WALK THE LINE’ IN BANGKOK.”
Centered around the group’s concerts, the event offered a wide range of local and themed programs inspired by ENHYPEN’s universe, providing fans with a unique cultural experience far beyond just a performance.
Limited-edition ENHYPEN, themed transportation cards sparked massive enthusiasm, while photobooths installed across the city drew crowds of visitors. Large-scale outdoor advertisements, displayed at the entrance of Suvarnabhumi International Airport and at key downtown locations, testified to the group’s popularity and stature.
ENHYPEN-themed hotel rooms, created in collaboration with a well-known hotel, sold out in just three minutes after launch. Partnerships in the food and beverage sector were also a huge success: 116 locations from six Thai F&B brands offered menus decorated with ENHYPEN’s official colors, names, and logos. Around 40,000 themed products were sold in total.
A special collaboration with the beloved local character Butterbear was also warmly received. Illustrations of Butterbear dressed in ENHYPEN’s stage outfits were used on food packaging, stickers, and postcards, blending naturally into the everyday lives of both fans and locals.
Notably, Sudawan Wangsuphakijkosol, Thailand’s former Minister of Culture (until last month), issued an official message of congratulations, recognizing ENHYPEN and HYBE’s contribution to the global promotion of Thai culture.
She stated:
“By incorporating elements of traditional Thai architecture into modern urban visuals, you have creatively showcased the essence of ‘Thainess.’ This event represents a meaningful and praiseworthy initiative in culture, entertainment, and economic revitalization. Inviting a world-renowned South Korean artist to Thailand offers fans and the public an unforgettable, positive experience, while also enhancing the country’s image and strengthening long-term friendly international relations.”
ENHYPEN’s interactive event in Bangkok will continue until the end of the month.
On June 21, ENHYPEN gathered around 30,000 ENGENEs (the name of their fandom) at Rajamangala National Stadium, Thailand’s largest concert venue, in an electrifying atmosphere. After setting the Tokyo Dome ablaze on July 5 and 6, they will perform in Osaka next month.
ENHYPEN will then continue its “WALK THE LINE” world tour, meeting fans in ten cities across America and Europe between August and September, followed by Singapore in October, with more cities yet to be announced.
Journalist: Shawn
Translator: Shawn
Source: SNS ENHYPEN
