The global super-fan platform Weverse is accelerating its expansion into the Latin music market by launching the communities of SANTOS BRAVOS and PASE A LA FAMA, two flagship projects from HYBE Latin America, on August 7 and 13 respectively.
On August 7, the official Weverse community for SANTOS BRAVOS, HYBE’s very first Latin “boy band” project, will open. This reality show brings together 16 participants from 8 countries, Mexico, Colombia, Brazil, Venezuela, Argentina, Peru, Spain, and the United States, and represents a large-scale project that introduces HYBE’s structured artist scouting and training system for the first time in Latin America. After an intensive four-month training and public competitions, the final five members will be selected.
On the SANTOS BRAVOS Weverse community, fans will be able to closely follow the participants’ progress and interact directly with them. Exclusive content and never-before-seen behind-the-scenes footage will be provided, along with all official announcements related to the project. The contestants will also participate in Weverse Live sessions, allowing real-time interactions with fans worldwide.
On August 13, the official Weverse community for PASE A LA FAMA, a group casting show organized in collaboration with the American network Telemundo, will launch.
Meaning “A Step Toward Dreams,” PASE A LA FAMA is a music competition program where 55 talented contestants from diverse backgrounds compete to form a group. Premiering on June 8, the show ranked first in its timeslot among Spanish-language channels (according to Nielsen Ratings) with 688,000 viewers, generating strong enthusiasm. The ultimate winner will receive a $100,000 prize and a record contract with HYBE Latin America.
The PASE A LA FAMA community will also offer many benefits to its members, including exclusive content related to weekly episodes, behind-the-scenes videos, bonus materials, as well as posts and live broadcasts from the participants for real-time interaction.
Juan S. Arenas, Head of Operations at HYBE Latin America, said:
“PASE A LA FAMA and SANTOS BRAVOS embody HYBE Latin America’s vision: to discover Latin music talents and tell powerful stories to a global audience. We’re excited that fans worldwide can follow these two very different journeys through Weverse.”
Choi Jun-won, CEO of Weverse Company, added:
“We are honored to welcome these promising Latin artists from two unique projects to Weverse, and we hope the platform will play a key role in their communication with fans around the world. Weverse is open to artists of all genres and will continue to provide optimal services to enable deep fan engagement and expand fandoms globally.”
Currently, Weverse hosts communities for over 170 domestic and international artists, including BTS, SEVENTEEN, Dua Lipa, Conan Gray, Mrs. GREEN APPLE, and Shingo Katori. The platform is establishing itself as a global player in the super-fan universe, with users spanning 245 regions worldwide.
Journalist: Shawn
Translator: Shawn
Source: Weverse
