On August 25, HYBE label Pledis Entertainment unveiled its new corporate identity (CI) along with a new slogan.
Regarding the updated CI, Pledis Entertainment explained:
“The combination of dynamic forms and linear typography reflects Pledis’s unique movement and rhythm.”
They added:
“It also represents the company’s ability to develop artists with diverse charms and create content full of personality.”
As for the chosen red color, the company stated:
“It symbolizes passion, expressing Pledis’s creative energy and potential.”
The new slogan, “Performance becomes the Pulse,” was chosen to embody the label’s philosophy. Pledis Entertainment commented:
“This slogan encapsulates our belief that Pledis moves the world with its own rhythm and energy. It also expresses our identity as an ever-evolving entity that never stands still.”
Founded in 2007, Pledis Entertainment is home to several artists including singer-producer BUMZU, HWANG MINHYUN (formerly of NU’EST), SEVENTEEN, and TWS, among others.
The label’s CEO, Han Sung Soo, was named to Billboard’s “Indie Power Players” list for two consecutive years (2023 and 2024).
Among its current activities, SEVENTEEN will kick off their new world tour “NEW_” on September 13–14 at the Incheon Asiad Main Stadium. Meanwhile, TWS is scheduled to perform at the ROCK IN JAPAN FESTIVAL 2025 on September 15, while also preparing for a comeback in October.
Journalist: Shawn
Translator: Shawn
Source: Pledis Entertainment
