The members of BELIFT LAB‘s flagship group take ownership of the French capital with elegance and spontaneity.
This April 25, 2026, the group ILLIT posted a video on its official YouTube channel titled “Parisian YUNAH’s Perfect Day | It’s Me Campaign Film Behind.” This exclusive content dives into the behind-the-scenes of the “IT’S ME” campaign shoot, filmed in the iconic streets of Paris. We see the group members, specifically YUNAH, MINJU, MOKA, WONHEE, and IROHA, exploring Parisian architecture and soaking up the city’s romantic atmosphere.
Throughout the video, YUNAH shares her enthusiasm for the unique aesthetic of Parisian buildings, stating that their style defines the capital’s very special ambiance. The shoot, which spanned several days, captured authentic moments of life, such as sequences in a luxury hotel or walks through picturesque streets. Member MOKA also drew attention with her short haircut, a transformation that was highly praised by both the other members and viewers.
Despite occasionally unpredictable weather, the group’s energy remained infectious. The members highlighted the kindness of Parisians, noting with amusement that people often greet passersby as if they already know each other. YUNAH expressed her joy at being able to spend so much time in Paris for this project, specifying that it was a brand-new and much-anticipated experience for a music video shoot. She concluded by inviting fans to look forward to the final result of this international campaign.
This Parisian immersion reinforces ILLIT’s global and sophisticated image, positioning the group as an essential figure of the new K-Pop generation on the world stage.
An enchanted interlude that proves the charm of Paris and the talent of these five young women form a perfect alliance.
Journalist: Shawn
Translator: Shawn
Source: YouTube ILLIT
