JENNIE
Global artist JENNIE has teamed up with internationally renowned headphone brand Beats by Dre to launch a special collaboration product.
Beats recently announced the release of the “Beats Solo 4 – JENNIE Special Edition”, born from this collaboration, and unveiled the official campaign video.
The “Beats Solo 4 – JENNIE Special Edition” is inspired by JENNIE’s first solo album, “RUBY”. Featuring a red color reminiscent of the album, the headphones are engraved with the letters “R” and “J”, representing Ruby and Jennie, making the product even more unique.
Notably, among female artists worldwide who have collaborated with Beats, only JENNIE, Kim Kardashian, and Sandy Liang have been featured, highlighting JENNIE’s global status.
JENNIE said:
“Beats has always been a part of my daily life and creative process, so this collaboration is very special. I’m excited for fans to experience my music in a new way through these headphones.”
This marks JENNIE’s second collaboration with Beats. Last year, she was chosen as the global ambassador for Beats Solo Buds, appearing in a campaign video that left a strong impression thanks to her unique and charismatic rap, generating significant buzz on social media.
Journalist: Shawn
Translator: Shawn
Source: YouTube Beats by Dre
