To mark the International Day of Peace, G-DRAGON’s signature flower, “818 BLOOM,” is being unveiled to fans worldwide.
The Kpop icon personally took part in the design and development process of “818 BLOOM,” which will go on sale on September 21 at 10 AM KST.
The launch of G-DRAGON’s “818 BLOOM” goes beyond a simple product release, it stands out as a meaningful project combining art with a message of peace. This collaborative item, developed in partnership with Oxford, will be unveiled simultaneously to fans around the globe on September 21, the International Day of Peace. At the heart of the project is the fact that it is the world’s first artist-persona DIY product, created with G-DRAGON’s direct involvement.
Pre-orders will open through the global platform AliExpress: in Korea and Japan on September 21 at 10 AM KST, in Los Angeles on September 20 at 6 PM KST, and in New York on September 20 at 9 PM KST, ensuring all fans have a fair opportunity to purchase.
In particular, “818 BLOOM” reflects the philosophy of G-DRAGON’s brand, PEACEMINUSONE. Founded in 2016, PEACEMINUSONE carries a deep meaning: “the intersection between a peaceful utopian world and a world of lack and reality.” Its symbolic daisy logo expresses a longing for peace.
This brand identity has helped PEACEMINUSONE win love worldwide, especially through collaborations with leading luxury brands. The decision to launch this product on such a symbolic date as the International Day of Peace makes it even more special.
Designated by the UN, the International Day of Peace is a meaningful occasion calling on the world to cease violence and war and to practice peace, perfectly aligning with G-DRAGON’s message of peace. Alongside the commemorative peace events held annually across nations, the release of “818 BLOOM” will carry even greater significance: spreading peace through art.
Additionally, an authenticity certificate featuring G-DRAGON’s handwritten signature and a unique serial number will guarantee the rarity and authenticity of this limited edition. A multilingual service, available for fans in major countries such as France and Spain, will further enhance global accessibility.
This serves as a concrete expression of the values of global connection and communication that G-DRAGON strives to uphold.
Journalist: Shawn
Translator: Shawn
Source: MTREINC
