The free Korean game-book “YAHO” has released a brand-new “GUIDEBOOK K-MART” aimed at foreign tourists, following the success of “K-CONVENIENCE STORE”.
“YAHO” is a free magazine where K-pop artists take center stage to teach Korean and introduce various aspects of Korean culture such as K-food, K-beauty, and iconic Seoul landmarks. After focusing on the theme of convenience stores, “YAHO” is now launching its first guide dedicated to large-scale retail stores, offering a broader glimpse into Korea’s shopping culture.
The “YAHO LOTTE MART” edition recommends popular products among tourists, including K-food items, souvenirs, and daily essentials. It also provides practical information on services available at select LOTTE MART branches, such as luggage storage, EMS international delivery, and translation assistance, as well as details on easily accessible store locations for international visitors.
LOTTE MART joined “YAHO”’s mission, which was developed as part of a global K-pop artist fandom incubation project for artists from smaller agencies, and collaborated with the group UNIS to create this guide tailored for foreign tourists.
The guide includes trendy snack combinations personally recommended by the members of UNIS. In “YAHO”’s short-form video content, which has reached nearly one million views, member GELHEE introduces the Lotte Mart Jettaflex Seoul Station branch, a popular spot among foreign travelers, and recommends various items under the theme “Korean gifts to bring for parents, siblings, and friends,” drawing significant attention from viewers.
Under the video, excited comments continue to pour in: “Definitely saving this! I’m going to buy everything from GELHEE’s list when I visit Korea,” and “After watching this video, I really want to visit a K-mart.”
Meanwhile, the “YAHO LOTTE MART” edition is distributed free of charge at Lotte Mart Jettaflex Seoul Station, Incheon Yeongjongdo, and Gwangbok locations.
Journalist: Shawn
Translator: Shawn
Source: Space Oddity
