The duo ANGEL NOISE (Haena, Kepi) expands its touchpoints with the public through original content that goes beyond music.
According to its agency BABY LEMON ENTERTAINMENT, on the 23rd, the video titled “ANGEL NOISE HANA ASMR Vol.2 (Better than Vol.1)”, recently released by ANGEL NOISE on their official YouTube channel, reached 9th place on the YouTube Hype chart, generating strong interest.
The performance of this ANGEL NOISE ASMR content draws even more attention as it was achieved only three days after its release. While major contents, such as the collaborative track by PLAVE and SORAN, occupied the top spots on the chart, seeing ANGEL NOISE, a rookie group just over one year since debut, enter the top 10 constitutes an exceptional achievement.
On various online communities and social media, enthusiastic reactions are pouring in, such as “quality recognized even by ASMR veterans”, “I didn’t expect an idol to go into such detail”, or “the birth of a legendary ASMR”, even generating a spontaneous viral effect.
In particular, member HAENA provided viewers with optimal auditory satisfaction by utilizing more than 45 different elements over a total duration of 2 hours and 43 minutes. The video is composed of three parts: Part 1 “눈에 먼지가 들어갔다구요? (Dust got in your eyes?)” using brushes and droppers, Part 2 “메이크업 해드릴게요 (I’ll do your makeup)” with eyeshadow and blush, and Part 3 “소품 모음집 (Collection of accessories)” featuring objects such as marshmallows and glass bottles, thus enhancing the overall quality of the content.
At the beginning of the video, HAENA and KEPI appear together to showcase the kitsch charm unique to ANGEL NOISE, adopting a clever strategy to naturally introduce the group’s identity through ASMR content.
Through this content, ANGEL NOISE has managed to make its presence felt not only among existing Kpop fans but also among ASMR enthusiasts. In the comments section, positive opinions such as “I discovered ANGEL NOISE by listening to ASMR and their songs are good too” or “I’m two steps away from becoming a fan” are multiplying.
In a Kpop market environment where it is difficult for a rookie group to reach the general public solely through music releases and stage performances, ANGEL NOISE is regarded as a successful example that found a breakthrough through an original content strategy. Following the success of the first episode, this second installment also recorded high views and positive reactions, proving ANGEL NOISE’s new growth curve.
ANGEL NOISE is a girl duo composed of vocalist HAENA and keyboardist and producer KEPI. Reflecting their group name, born from the combination of two opposing words, “Angel” and “Noise,” the duo builds its own universe through unique music that does not confine itself to existing frameworks.
Their new track released last September, “람팡팡 (Ram Pang Pang)”, received reactions calling it “a strange song like never before”, thanks to its highly addictive melody and character-filled lyrics. In particular, the choreography challenge highlighting explosive hand gestures on the word “pang pang” gained popularity mainly on TikTok, naturally embedding ANGEL NOISE’s unique identity in the public’s mind.
Moreover, ANGEL NOISE plans to continue active communication with its fans via their official YouTube channel, notably through this ASMR content.
Journalist: Shawn
Translator: Shawn
Source: Baby Lemon Entertainment
