JACKSON WANG dans sa boutique éphémère à Shanghai
JACKSON WANG launches TEAM WANG design‘s first collection.
Nearly three years of hardwork has finally come to fruition: JACKSON WANG launched his very first fashion line on July 18th, 2020. For the event, him and his team thought big: a giant museum-like pop-up store at Shanghai’s Kerry Center along with several pop-up stores in the US and Canada on top of his worldwide online store.
The brand offers 8 items for his first collection “THE ORIGINAL“, each one of them being branded TEAM WANG. As each piece gives a simple and sophisticated look, the prices range from $54 for his beanie to $224 for his vest.
On the first day, his fans devoted an oustanding support: the TEAM WANG design tee-shirt ran out of stock within a few hours while US stores announced that all items were sold out. Customers at the chinese pop-up store also lined up all day, forming a queue that ended outside the shopping center.
JACKSON also wanted to share the behind-the-scenes of his store in Shanghai through a mini documentary entitled “Zero to one” on TEAM WANG design‘s Youtube channel. The video shows images of the set up of the store and the artist himself while discovering the final structure on the day prior to the big opening.
Big brands JACKSON has previously collaborated with were also part of the journey : ARMANI, FENDI and Cartier all sent out a flower bouquet on this special day as a sign of support.
A new page has been written to TEAM WANG‘s history. As we wait for more to come, his collection is still available on his official website.
Journalist: Catherine
Translator: Catherine
Sources: SNS TEAM WANG
