YOOA: Beautiful yes, but growing in popularity

YOOA has set its own record of 10 million views for the music video for its new song “Selfish”.


WM Entertainment, her agency, stated on November 17, “The number of views of the music video for the title track “Selfish” from YOOA’s second mini album “SELFISH” exceeded 10 million around 1 a.m. on November 17.

As a result, YOOA’s new song “Selfish,” which was released at 6 p.m. on November 14, reached 10 million views in about 55 hours. The music video for the title song of the latest album “BON VOYAGE” had already broken the record for the shortest MV by reaching 10 million views about four days after its release.


The released music video is receiving favorable reviews for bringing lyrics that compare feeling frustrated over an uncertain relationship with an indecisive partner to a fish in a bathtub being drained. YOOA’s quirky and honest inner self and eye-catching performances are attracting the public’s attention, ranking high every day with rising popularity of YouTube music, colorful concepts and sultry visual beauty.

The title track “Selfish” is a song that captures the energy of more “hip” YOOA with an addictive R&B sound. Her unique, heavy and rhythmic voice, and the unique tones combined with the catchy melody further reinforce the frank and provocative charm of YOOA.

Previously, the title track “Selfish” also topped major music charts in Korea immediately after its release, enjoying extraordinary popularity. Furthermore, she proved her global growth by placing in the TOP10 on the iTunes K-pop album charts in eight regions, including the United States, Australia, Hong Kong, Canada, and the United Kingdom.

YOOA, who released her second mini album “SELFISH” on November 14, will begin her album activities in earnest.

Journalist: Shawn
Translator: Shawn
Source: WM Entertainment

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