BTS
The members of BTS generated nearly $40 million in earned media value (EMV) during this year’s autumn fashion week events, according to data compiled by the marketing platform Lefty.
Members RM, JIN, JIMIN, V, and JUNGKOOK each attended fashion shows for the brands for which they serve as honorary ambassadors, Bottega Veneta, Gucci, Dior, Celine, and Calvin Klein, respectively, for the Spring/Summer 2026 collections of these brands.
According to the influencer marketing platform Lefty, the BTS members generated $39.26 million in EMV during these shows. EMV represents the total value of media a brand acquires through social media mentions and press coverage, and it is frequently used to measure the impact of an influential personality.
The public relations company Onclusive also highlighted that JIN and RM were the two most mentioned influencers during Milan Fashion Week, with JIN accounting for 37.5% of all mentions. His groupmate JIMIN accounted for 17.06% of mentions during Paris Fashion Week.
J-HOPE participated in Louis Vuitton’s Men’s Fall/Winter 2025 show in January, generating $6.68 million in EMV.
BigHit Music, BTS’s agency, stated Wednesday: “BTS has once again proven to be at the center of global fashion influence. The members have transcended music and become leaders in global trends encompassing fashion and culture at large.”
Journalist: Shawn
Translator: Shawn
Source: Each Company
