“Who can wield influence and become a viral sensation in this fierce competition for social media superiority?”
This is how Netflix presents the new Korean show that you can discover on the platform.
Kpop fans are familiar with survival series, such as the series “Produce”, “Boys and Girls Planet” or even “BOYS24″… In these, the artists compete in different events in order to determine a limited number of participants to form a group.
In this new survival of another concept, 77 Korean influencers will compete to find out who will survive on social networks.The show aims to find the most influential person among 77 South Korean influencers whose influence is already recognized.
Producer Lee Jae Seok of “My Little Television” and “Change Days” and producer Son Soo Jung of “Girl Reverse” co-directed, and Kakao Entertainment, which presented various entertainment genres such as “Zombieverse” and “Comedy Royale“, was in charge of production.
77 people, who have proven themselves influential by amassing 120 million followers across various social platforms such as YouTube, TikTok, Instagram and AfreecaTV, will participate in an extreme competition to win the title of “Best Influencer”. From first-generation famous creators to MZ TikTokkers with a large global fan base. Who will be the last person to win the public’s hearts?
The trailer got the dopamine pumping to the max. The survival site was shocked by the emergence of powerful influencers such as Jang Keun Suk, Risabae, Pani Bottle, Jin Yong Jin, Shim Euddeum, Great Library and TikTokker Sia Jiwoo who has 27.5 million followers. Additionally, 77 people are doing everything to become the latest most influential influencer, heralding fierce social competition.
The production team said, “Since the influencers are divided into subdivided areas, we thought it would be fun to bring them together. You will be able to see all the hottest influencers in Korea right now,” and added: “The fun point of “THE INFLUENCER” is the ability and strategic fight of influencers who show their different contents and personalities. You will enjoy exciting and new fun through large-scale colorful visuals that cannot be put into work only on Netflix and a social survival you’ve never seen before.”
“THE INFLUENCER” premieres on August 6 on Netflix.
Journalist: Shawn
Translator: Shawn
Source: Netflix
